What is ASO and what are the App Store search rules?
What is ASO and what are the App Store search rules?
What is ASO?
ASO (full name App StoreOptimization) is the process of improving the number of search entrances and search result rankings for the APP market where your APP is located (domestic only apple store). More details can be seen in the contents below. By the way, you can also get professional app ranking service here. Reach us at any time!
Why do ASO
App Store search is actually the most efficient source of traffic. Studies show that 73% of mobile app installs are obtained by searching from the App Store. With the weakness of other channels, the importance of ASO is becoming more and more prominent.
The purpose of ASO
A. Increase the coverage of hot words (words that can find your app in the app store by searching): increase the exposure of the app.
B．Increase the ranking of hot words search results: increase the app download conversion.
C．Precise targeting of users: increase the activity of app users.
D. Maintain the ranking: the current app operation and promotion effect is maintained, search ranking is the only feasible way to maintain and improve.
E. Improve the app weight value: each app has a weight value, which is the reference basis for scientific ASO.
The main influencing factors of ASO
1、App name: contains the main title and subtitle, a good title can get twice the result with half the effort.
2, keywords or tags: a total of 100 characters, excellent ASO each character to assume an average of 5-10 hot words to cover the space.
3, user comments: If there is 1 poor one-star reviews, you need to find a complementary positive 40 +.
4, ranking download: there is a reciprocal relationship with ASO, but not proportional, not more is better.
5, user activity: good products are not everything, bad products are never.
Effect evaluation tools
1, hot word coverage becomes larger: comparison before and after optimization. Each version should progress.
2、Hotword ranking improvement: comparison before and after optimization. Each version should improve.
3、Download volume change: Comparison before and after optimization under the same premise. Please note that the same premise before and after optimization, it is best to put before the volume of the period of non-promotion and only after the volume of ASO before and after comparison (the longer the time should be more obvious), if the optimization period as usual promotion, then optimization before and after the app ranking curve fluctuations can be used as a reference indicator (you can use the corresponding historical ranking comparison tool), generally the smaller the fluctuations the better the effect this is also ASO to maintain the promotion This is also the role of ASO to maintain the promotion effect.
4, in addition there are new activation rate, user retention rate, user activity and other internal reference indicators.
CP to do
1、Know what hot words their products currently have, the impact of these hot words on the product, through the word search and ranking (need to use the hot word query tool).
2、Know what hot words the competition has, how to rank?
3, which words want to cover, what is the direction of coverage?
4、Find a good channel, cooperate well and communicate more. Keep close communication with the agents who cooperate with ASO and optimize at any time.
5, try to comply with the program. For cooperation ASO agent to fully trust, both sides also need to communicate more.
How to do ASO, what needs to be done, what is the process like
1、Study the current state: what is the product function? Determine what the user group is?
2, this part of the user group guide out, for this part of the population to match the corresponding user search behavior of keywords.
3, for the corresponding user search behavior keywords match the associated hot words (the more data collected the better, the data can refer to the apple store association words or data from related tools).
4, the part of the word sieve again, to find the most efficient collection, extract the collection of effective characters split combination (hot words do not split the risk of Apple’s audit, split too fine may not cover, to master the degree).
Key industry brand words
For example, competing words, if you do the first, will be complaints leading to Apple warnings (the latest search rule changes, involving brand competing words almost does not exist such opportunities), generally ranked in the first five will be at risk. Of course, if not involved in the brand’s popular related words, do not worry about the risk of optimization at all.
Popular search recommendation words in IOS8
Influencing factors are mainly the accumulation of single user search behavior per unit of time. About 95% or more of the recommendations for hot words, covering the relevant recommended hot words can be profitable during the recommendation. But the premise is that if we do not do the popular recommendations ourselves, then our ASO should do enough to cover the full range of relevant coverage and enough coverage to rank in the top ten in order to sit on the competition’s fishing profits.