Two approaches to the ASO

Two approaches to the ASO

ASO is well known, according to the explanation of the word: (App Store Optimization) is the process of improving the ranking of APP in the Apple Market ranking and search results. Similar to the SEO optimization of mobile APP.

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At present, there are two main ways of ASO in the APP promotion industry, one is the regular technical means to optimize keywords and so on according to the rules of Applestore, and the other is the abnormal promotion …… below we will briefly understand both.

Normal ASO is based on the following aspects to operate

1、The main factors affecting ASO
a、Application name
b、Application keywords, tags
c、Application description
d、Application icon
e、Application screenshot video
f、User evaluation
g、Application installation volume
h. Active user rate, proportion and short-term retention, download and share data

2, the weight of the approximate order: application name > keywords or tags > application description > user reviews
Generally the application name is determined before submission, so when the app is named, you need to consider clearly the positioning, exclusivity, memory, etc. Because the application name is one of these factors within the highest weight, and user reviews, short-term downloads of these require a certain amount of capital investment or very high operating costs, so from the scope of optimization, basically focus on subtitle, keywords, application description.

3、Title writing rules
255 bytes, 90 characters, in principle, make full use of all the characters, but not meaningless pile of keywords, must ensure that the statement is smooth and no contradiction, title and keyword weight can not be superimposed, so do not repeat, use the high weight of the sub-title to optimize each keyword, when the keyword ranking optimization test before the use of other keywords, so it is recommended that the sub-title as far as possible to APP main business close to the APP main business, for example: stock speculation – cell phone stock trading assistant

4、Keyword writing rules
a, a total of 100 characters, the more forward the greater the weight
b, no search ranking, no hot and meaningless sub-word need to be deleted
c, the core keywords must be placed in the APP title
d, a lot of analysis of competing keywords, compared with the heat to build their own APP thesaurus
e、Select 10 competing products in descending order of hotness, the top 5 can be placed in the keyword

5、Application writing rules
a, descriptive word count control in 300-500 to ensure that the core keywords appear 8-12 times
b, it is best to appear the company’s contact information such as: QQ, microblogging, telephone micro signal, etc.
c, the weight of the description and the weight of keywords can be superimposed

6, comment writing rules
If you do not spend money on this piece or give up, the possibility of user-initiated comments is unlikely, plus appsotre really slow, not true love will give up. But if you do comments, write a good comment in advance, if you want to focus on optimizing certain keywords, you can make these keywords appear frequently in each comment, so that the operation of keyword rankings to improve help more

Abnormal ASO
The appstore is relatively fair compared to the major domestic Android markets, appstore auditors are very confidential, but now there are many in the industry can contact these auditors, it is clear that this is no longer a clean slate, there are even those who are already selling Apple’s boutique recommendations

1, boutique recommendations: it is said that 2.5 million a year, the rich look here.

2, pre-screening and accelerated pre-screening: help APP for Apple-related audit and optimization, just shorten the audit time, will not affect the audit results, offer 2-70,000 ranging, the fastest 2 hours audit through

3、For cp issue: brush list, hot search bit recommendation, brush good and bad reviews

4, for users: the following collated from Taobao
a, IOS generation recharge: domestic and foreign eat, but there are security risks, need to provide recharge apple account and password
b, IOS gift card: belongs to a kind of charger
c, IOS refund: the use of Apple users refund normal profit, while recycling some accounts that have had a large amount of consumption in addition to the refund and then use these accounts to brush the list.
d, IOS account recovery: recovery of accounts no longer in use, used to refund the list

The change of this industry is always in accordance with someone trying out the method to more people learning to lower the price and then to the price increase process of more and more customers who want to brush the list and finally to the depression period of frequent closure, brush list nowadays is not called brush version are called promotion, brush list is just a reflection of the results.
Also need to mention the punch list, punch list is a real user download through the way of the points wall for a short period of time to achieve a large number of real users download, punch list is a combination of points wall.