5 ways to effectively drive users to download apps in the App Store!
5 ways to effectively drive users to download apps in the App Store!
If you want to gain users in the App Store, the ranking of the list and the ranking of keyword search results determine whether users can “view”, and what determines the “download” of users is the product details – application icons, screenshots, names, descriptions, etc. Visually display content. Every optimization link can greatly improve user conversion! Read on for more details. In addition, we can offer top app store optimization services to get higher app ranking. Follow asobooster.com to see how ASO will make your APP succes.
1. The application icon should best reflect the core functions of the product
The icon is the first product element that pops into the eyes of users when looking for apps on featured recommendation pages, leaderboards, and more. And in the case that the user does not know an app, the reason that drives the user to download the app is: this seems to be what I need. Therefore, if the icon can reflect the core function of the product and tell the user its main purpose, it can catch the eye of the target user in just a few seconds and attract them to further understand the information of the application. If the user is willing to take the time to understand the information about the app, it is one step closer to downloading the app.
2. Use the application name to describe the main purpose of the application
When naming your app, in addition to following the principles of simplicity, understanding, and branding, we can also try to include certain words in the app name that describe the purpose of the app. When users see the application name, they will understand its purpose, which will be more conducive to driving target users to learn more about the application or directly download the application. (For example, Auntie, Didi Taxi, etc., the names are not only simple and catchy, but you can understand their purpose just by looking at the name).
Adding words describing functions and uses to the app name is also very helpful for users to search for this app when searching for function words.
3. Put the most important keywords at the top of the app title
When users browse the ranking list or view the details of the application, in addition to paying attention to the application icon and application name, they can also see some keywords (about 2 lines) at the top of the title. If the most important keywords are placed at the top of the title, it will be more conducive for users to grab effective information.
Putting the most important keywords at the top of the title is also very helpful for Apple’s search term segmentation.
4. Put the screenshots you think are the best first?
Whether browsing the application information in the search results or viewing the application details, there are only 1~2 screenshots that can be automatically presented to the user at the first time. Putting the screenshots that you think are the most attractive and most representative of the app at the top, so that target users can see them at first glance, is also very helpful in driving user download behavior.
Currently, the number of screenshots that can be uploaded in the App Store is 5. Be sure to make full use of this position. If you miss one, you will lose an opportunity to promote your app to your potential users.
5. Pay attention to the first three lines of the application description
When users view the application details page, most people can only see the first two or three lines of description (depending on the size of the phone screen). Therefore, the content that best reflects the needs of target users and can fully explain the characteristics of the product must be placed in the first three lines, so as to catch the user’s attention and attract them to learn more about the application information or download it directly.