ASO trick: how to increase keyword coverage effectively
ASO trick: how to increase keyword coverage effectively
How to effectively expand the number of keyword coverage? How do I maintain my rankings for well optimized keywords? Why my optimized keywords did not bring significant new? These 3 questions may also be a lingering problem for everyone in the optimization process. Asobooster.com today will talk about their own experience in dealing with the above three problems – the word grouping.
With proper app store optimization, your app can rank highly for targeted keywords and increase your chances of success. Stay tuned to asobooster.com for the latest ASO tips and news!
1. word selection
The classification of keywords are brand words, behavior words, competitor words and long-tail words.
The first way: list word selection. First of all, we will analyze the properties of APP, and look for high hot keywords (later referred to as “hot words”) from the corresponding properties, because the App Store property analysis is too redundant, we must look for the ones with high product fit when we use this way to look for hot words.
The second way: competitor word selection. First of all, analyze those competing products of your own, and analyze the keywords that are better understood by competing products optimization one by one (focus on TOP10), through keyword hotness, related APP quantity and quality
It is recommended that the two ways to use in the selection of words, the first way there are some keywords do not cover the situation, the second way to collect keyword information will be more tedious, but can predict the future keyword enthusiasm.
2. keyword expansion
Keyword expansion is the formation of the original unadded keywords through Apple’s search rules, so as to achieve the purpose of increasing the number of keyword coverage, the main ways are.
(1) group words: add long-tail words before and after the hot words. Long-tail words are two or more keywords that are combined together with non-highest hotness and are called long-tail words.
By grouping words (a way to combine long-tail words and hot words into keywords), the following effects can be achieved.
1. increase the number of keyword coverage.
2. a greater help in stabilizing the ranking of hot words.
3. The combination of keywords optimization is less difficult, and it is helpful to improve the overall weight of APP.
The word grouping technique: choose the long tail words with moderate heat and high number of related APPs. The reason for choosing these words is simple, the probability of keywords being included is great.
(2) subword: subword is to add the set keywords for the corresponding separation.
3. categories of keywords are indexed
When the topic comes to this point, we need to focus on the search rules or algorithm, and the rules or algorithm itself is no way to clarify, can give you share is the conceptual, in the previous pages have mentioned the ranking of the weight size of each category.
Keyword weighting order: APP Title > Keywords > APP Description > IAP item Name/Description Both, application name > keyword tag > description > in-app purchase name or description.
In the inclusion rules roughly follow the following principles, according to the size of the probability of inclusion in the ranking: APP Title > Keywords > APP Description > IAP item Name/Description.
One point can be shared with you, the keywords involved in the name of the application and the name of the submitted package are 100% included.
After the words, there are many techniques and laws of the word grouping, today only briefly introduce the concept of word grouping and the basic operation, you can slowly find out for yourself in the optimization process after the end, in the follow-up article will also share with you some other techniques and laws.