iOS 14 will be a big surprise for ASO

When IOS 14 was first launched, many Asoers found that the weight of the first position of association terms in the App Store was greatly increased, however, the ranking of this position is positively related to the search term hotness, so it appears that the ability of carrying the highest search hotness of association terms will also be increased. Just follow us if you wanna learn the latest news about app marketing. In addition, our professional ASO team can also offer app store optimization services to improve your app’s ranking. We didn’t let you down!

But just today, we found that the auto-complete feature in App Store search has been removed in iOS 14 Beta, and ASO long-tail keywords will continue to exist.

Also, regarding the IOS 14 IDFA, people from all walks of life actually have mixed feelings about it. Privacy experts, for example, applauded Apple’s upcoming iOS 14 update, while Facebook said the new feature could cut its advertising business in half. facebook slammed the upcoming Apple OS privacy update, which requires apps to ask users for permission before collecting and sharing data.

In the iOS 14 update, Apple iPhone and iPad users have a clear option to opt out of allowing apps to collect data using the Apple Device Identifier (IDFA), a unique number associated with a mobile device. facebook (and other apps) can sell data collected through the IDFA to third-party advertisers, who can use the data to better advertise. The latter can use the data to better target their ads.

Apple announced the feature at its Worldwide Developers Conference in June, telling users that the move would make ad tracking more transparent and give them greater control over their data. However, this week Facebook pushed back against the feature, protesting that it could cause its Audience Network business, an in-app ad network for mobile apps, to drop by more than 50 percent. While iOS 14 is expected to launch later this year, Apple has not yet specified an exact release date.

As a professinal ASO App Store Optimization service provider, we have excelled in ASO since 2015. We can deliver 1 million installs a day. If you need buy app installs just contact us for success!

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