The must-know secrets about gaining App Store editor’s choice 

The must-know secrets about gaining App Store editor’s choice 

With the emergence of IOS11, the Top Chart has been weakened and editor’s choicehas been given more opportunities to show, so it is recommended that each application get traffic by writing a recommendation letter to the App Store through ITC. Today asobooster.com brings you some useful tips. Check them out now! To improve the optimization of your app store or get app installs, asobooster.com as a professional ASO website is the best choice to help your business succeed. Contact us now!

Apple has opened the channel of App Store app self-recommendation, and the contents that need to be provided in the app self-recommendation are developer name, app name, app ID, app description, supportable devices, language support, regional support, app submission date, app release date, and app story. When Apple’s editors select apps, they will look for high-quality apps from all categories, paying special attention to new apps on the shelves and apps that launch major updates.

1. The effect of self-recommendation

Small picture recommendation for a week, you can get about 20,000 volume per day, banner large picture recommendation, you can get up to 200,000 volume per day, about 1 million a week.

Second, the factors considered by the editor

1. User interface design: ease of use, attractiveness, beauty, comprehensive quality
2. User experience: efficiency of use, product features, uninstallation rate, less BUG
3. Product quality: whether it was recommended before, user comments and ratings
4. Product innovation: whether it can solve customers’ unique problems
5. Localization: high quality and relevance
6. Auxiliary functions: highly integrated functions
7. App Store product page: attractive screen snapshot, App preview and content summary (all elements of IOS11 version)
8. Response to new features to promote bonuses: Apple focus on trends, whether to add focus (AR, adapt IOS11, arkit, etc.)
9. Special festivals: Before and after festivals, special periods (such as the school season), and major events, the editorial team will focus on recommending relevant products. APPs with high relevance to these special nodes are more likely to be recommended, and if the products can modify icons, update relevant functions and launch relevant activities, the probability of being selected will be increased.

Three, the best time for self-recommendation

1、First product launch: at least 1 month in advance, 2 months in advance is most appropriate

2、Updated products: generally at least 3-4 weeks in advance

3. Caution: avoid the release of large manufacturers of products time (otherwise it will affect the probability of being recommended by Apple), if the product is suitable, you can also be online or updated at a fixed holiday thematic point in time

Fourth, the specific operation steps

1. Fill in the information of the developer, including the name and webpage of the developer.
2. Fill in the detailed information of the App, including App name, AppID, description, version number, version highlights, supported devices, in addition, you need to choose whether it is suitable for children to use, check the language, support regions, and write the expected submission time and release time.
3. Post the relevant reference materials of the App, including the open vendor webpage, App?s video, promotion plan, etc.
4. Choose whether to pay or not.
5. Write down the promotion plan after the product is launched.
6. Describe the story behind this App. For example, the highlights of this App, the inspiration for developing this App, the collaboration of the team, etc.

If you are preparing to launch a new app or a major update and it happens that there is a unique story behind the app that you want to share with Apple’s editorial team, you can inform Apple editors 6 to 8 weeks before the release. It’s better to try to elaborate on competitive information such as app highlights and key features in the app description and app story. Of course, the app story will focus more on the emotional side of things, explaining to Apple the inspiration for developing the app and the story related to the developer.