ASO defense strategy should not be unknown!
Recently, one after another developers reflect their own APP brand words are occupied, search these APP name, the first ranking is not their own products, but the content of competing products.
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The brand word is the most important keyword of APP, but the competition occupies the first, will lead to the original APP brand word traffic is a lot of hijacking, this impact on the well-known brand customer traffic is particularly large.
Hijacked generally through two ways.
1, competing products through ASO channels to optimize by CPA placement.
2, competing products in the AppStore on the shelves of a vest App, to hijack traffic in the way of machine brush.
For these two ways, we suggest the following solutions.
For the first way: keep the brand keyword regular placement through the ASO platform of You Qian class, which can guarantee that the APP brand words are not occupied by competitors.
For the second way: Competitors maliciously use the form of machine brush to occupy their own brand words, you can directly complain in the Apple developer background, the complaint is as follows.
Go to //itunesconnect.apple.com/
Apple developer background, click “Contact Us”
In the drop-down list, select Feedback and Concerns > Report a Fraud Concern
In the text box, state the reason for the report (the report email should be written in English) and list the reasons why you think the competing app is suspected of fraud.
We suggest you to take a two-pronged approach to quickly solve the malicious traffic hijacking behavior.
APP encountered malicious competition? List of other complaintable situations
Apple released a new regulation in 2016, the following situations can be appealed to Apple through this way.
1. Developers who upload a large number of similar versions of programs to the App Store will be removed from the iOS Developer Program. (Policy interpretation: the harshest penalty for vesting APP to seal the number)
2. App functions similar to App Store: displaying other applications for the purpose of purchase or promotion. (Policy interpretation: do not allow similar AppStore applications on the shelves, do not allow to recommend other APPs through their own APP)
3. Developers are responsible for specifying appropriate keywords for their programs. Inappropriate keywords may be modified/removed by Apple. (Policy interpretation: improve malicious optimization of competing keywords)
Reported with malicious intent? Appeal the same
The way to appeal a malicious report is as follows.
1. Log in to the Developer Appeals backend at //developer.apple.com/contact/app-store/topic=appeal
2、Find appeal an app rejection in the drop-down list and click on it, then complete the complaint content below (also need to be completed in English).
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